Here’s a new campaign I shot a few months ago for Trusted Choice Insurance with MARC USA in Chicago. Trusted Choice is a nationwide network of independent insurance agents that can source from different providers to get their customers better deals.

I was super excited to work on this project but also a bit nervous beforehand because the concepts were extra technically challenging to execute. We toyed around with different approaches to shooting these. There was talk of building miniature props/sets and shooting on location vs. in studio.

Ultimately we decided to build 2 full size offices in a studio and shoot all the images to scale. We had some custom props made and tried to do as much as we could in camera.

Here’s the final images, vertical ad crops, and a little behind the scenes video. Special thanks to all the agency, crew, & cast that helped put this all together!

Client: Trusted Choice Insurance
Photography & Retouching: Ross Feighery
Agency: MARC USA Chicago
ECD: Joe Burke
CD: Stephanie Franke
ACD / Art: Chad Hangen
ACD / Copy: Jeff Norman
Props & Set Design: Angela Finney
Hair & Makeup: Jenna Baltes
Wardrobe: Courtney Rust
Digital Tech: Mark Doddato
Photo Assistants: Travas Machel, Ben Speckmann, Phil Dembinski
Talent Provided by Real Talent, Planet Earth, & Shirley Hamilton
Birdcage & Boat Anchor by Hero Solutions
Glass Box by Pease Plastics.